Blog
My West Point Herf - by Chuck Holland
November 2010

My nephew, Holland Gibson, is a plebe (freshman) at the United
States Military Academy, a place otherwise known as West Point.
Years ago, when he was slogging through the incredibly intricate
and complicated application process I promised him if he got accepted
Roxanne and I would visit him for every home football game the Cadets
played against my alma mater, the Air Force Academy. The first opportunity
to fulfill my promise occurred during the early days of November,
2010. It was a beautiful football Saturday, sunny and cool; the
leaves had turned; the stadium was sold out and Holland somehow
got permission to sit with us. It was a spectacular college football
experience where we witnessed a hard fought battle between two teams
whose members harbor no NFL dreams. Instead, away from football
the players are concerned with how they will serve our country as
members of the armed forces. It was all very motivating and inspiring
to me. By the way, Air Force won and regained possession of the
Commander in Chiefs trophy for the first time in several years,
something very important to every Academy graduate. After the game
we only had time for a short visit as Holland had to report back
to his Company for duties that evening. Before we parted we made
plans for an extended visit Sunday when Holland would have more
free time.
Sunday was cooler and a bit windy but a relatively nice November
day in New York. All in all it was a great day for touring West
Point. The place is beautiful and full of history that dates back
to the Revolutionary War. In many ways West Point is incredibly
inspiring, especially when one considers how many famous American
heroes have walked the same grounds we visited. As much as I enjoyed
the tour the best part of the visit happened when we decided to
take a break from looking at monuments. Holland and I found a secluded
bench on the banks of the Hudson and I pulled out a couple of Perdomo
ESVs. We fired up the sticks and settled down for a relaxed smoke.
It was a bit chilly, but the cigars were delicious and the company
fantastic. I told some decades-old tall-tales about the Air Force
Academy, Holland explained what life is like for a West Point plebe
including some hilarious anecdotes from his basic training summer.
We also discussed what he wants to do in the Army after graduation.
All too soon the cigars were burning our fingers and one of the
best smokes I’ve had in some time came to an end. I’ll
visit Holland again; hopefully many times during the next three
and a half years, but no matter how often we get together I know
we’ll always manage to arrange a private smoke on the Hudson.
I’m already looking forward to the next time.
(Some days it just seems like the whole world is going to hell
in a handbasket. Then, out of the blue, something happens to restore
your faith in what made this country great. Thank you, Holland,
for your patriotism, your dedication and your sacrifice to keep
America safe, secure and proud. The future is in your hands. Godspeed
and good luck! We are all proud of you! - Rick Payne)
Stogies at Hudson Valley Cigars in New York
- by Chuck Holland
I recently visited West Point to spend time with my nephew, Holland
Gibson, and to watch the football game between the Air Force and
Army. After the game, Holland gave us a short tour of the campus
before we dropped him off at his barracks as he had duties that
required an early return to his company. Did I mention that Holland
is a plebe, the lowest form of life at West Point? His weekend privileges
basically amount to the rare opportunity to sleep in on Sunday mornings.
As we returned to our hotel my wife Roxanne suddenly shouted, "Look,
there’s a cigar bar in that building. You wanna check it out?"
Without taking time to reply I immediately threw on the turn signal,
racked the steering wheel hard over to the left and neatly executed
a skidding, four wheel drift across two lanes of oncoming traffic
to make the entrance to the parking lot. Not wanting to give my
charming wife a chance to change her mind I slammed the car into
park, grabbed my jacket, stepped out of the car before it had stopped
moving and started walking toward the brightly lighted cigar sign.
Roxanne patiently waited for the car to stop before following me
into Hudson Valley Cigars.
I stepped into a cozy smoking lounge and met Richard and Danny,
who were hanging out around the coffee table and Dave holding fort
behind the cash register. Roxanne said a quick hello and disappeared
into the bar. Dave escorted me into the humidor where I selected
a Kristoff maduro, then I returned to the lounge and fired it up.
Within minutes Richard, Danny and I were in a deep discussion about
cigars, politics and sports. Is it just me or is every cigar store
in the world occupied by exactly the same type of people that are,
for the most part, interested in the same topics? After a while
Dave announced that the race was starting and I first noticed the
television was tuned to a horse race. Surprised, I thought, "Well
maybe cigar stores are not exactly the same everywhere." In
our shop tuning to a horse race during a fall Saturday afternoon
is the type of foul that would result in an individual’s permanent
loss of television remote control privileges. The only possible
exception to that unfortunate outcome would be a momentary transgression
during the switching from one football game to another, but the
pause at the horse race had better be for only a few seconds and
would have to be followed by profuse apologies and a plausible excuse.
"My finger slipped" or "I dropped my cigar in my
lap" come to mind as possible explanations. If those actions
were deemed acceptable by the remote control commander, in our store
that would be Rick, then no loss of privileges would result. But
I digress. I blurted out, "Horse racing! Are you guys crazy…Alabama
and LSU are playing!" Nobody made a move to change channels,
so I shut up and enjoyed the race. I was, after all a guest.
With the exciting horse race in the background I surveyed my surroundings.
Hudson Valley Cigars consists of comfortable smoking area of five
or six chairs organized around a coffee table, a walk-in humidor
and a couple of display cases with pipes and smoking accessories.
The humidor contains a nice selection of cigars. And of course the
store seems to have a great collection of regulars. It was immediately
obvious that Danny and Richard had been to the store many times.
They were at home and very knowledgeable about cigars. When George
and Cuban George joined us at the table a few moments later they
added to the familiar cigar store ambiance. Hudson Valley Cigars
has an inviting, easy going atmosphere that every cigar smoker will
recognize and feel very comfortable visiting. Best of all, a door
across from the cash register connects the shop with a bar and restaurant,
a steak house no less, where cigar smoking is allowed! Yes, it’s
true. There is an actual cigar bar and smoking allowed eating establishment
in New York. It’s one of only two or three in the entire state
according to George.
As I finished my survey of the shop the horse race finally ended.
George took pity on me, grabbed the remote and switched the television
to the Alabama – LSU football game. There were about five
minutes remaining in the game, just in time to see a sack of McElroy,
a fumble and the winning field goal by LSU. Ouch! Maybe watching
the horse race wasn’t such a bad idea after all.
The next time I visit Holland at West Point I plan on returning
to see my new friends at Hudson Valley Cigars. If Holland has managed
to acquire a few more privileges such as permission to leave post,
he and I will meet there for an extended herf with all the regulars.
I’m looking forward to that moment. And if any readers are
ever in the area I highly recommend you take the time, even if the
trip is out of your way to stop in and enjoy a smoke. While you’re
in the shop take a moment to walk next door with your stick and
take a few puffs in the bar or restaurant. That’s something
that is nearly impossible to do in New York or in Alabama for that
matter.

Hudson Valley Cigars is located at 475 Temple Hill Road in New
Windsor, New York. Check them out online at hudsonvalleycigars.com.
HAVANA DREAMIN' PROVES IT'S A SMALL WORLD submitted
by Randy Rowe
It happens when you least expect it. I had to make a trip to Stafford,
Virginia to work some logistics issues for the Marine Corps and
met some really good people. While we were in our meeting, one gentleman
stated, "As I was smoking a cigar and eating some wings last
night, it occurred to me that we could approach this issue with
a new class." Of course, being trained by Rick in cigar etiquette,
I had to ask what he smoked. He happened to be a maduro smoker and
had a La Gloria. I told him I used to own a cigar shop in Montgomery
and he flipped out. He asked me if I knew Rick at Havana Dreamin.
Of course, this blew me away and we shared some Rick and Chuck stories.
We also had a Dave story of two but some things just aren’t
fit to be published.
One thing he told me was of all the shops he visited prior to Havana
Dreamin, none of them provided good customer service. When he walked
into Havana Dreamin he stated, "They treated me like family
and I was immediately comfortable. I felt like I had a home!"
Is there a better compliment to a business owner? Now these things
can happen once but a few months ago, there was a similar incident.
I knew Rick and the boys made a trip to Nicaragua a while back and
even knew they met some guys from Maryland. Now, Maryland is a decent
sized state so what are the odds I’d run into these guys?
Turns out, the odds were good.
I was looking for a smoke shop and was told of a place in Waldorf,
Maryland called the Tinder Box. Other Tinder Box stores I had visited
in the past were not much more than a hole in the wall but this
place was spoken of so highly, I had to check it out. I drove up
to Waldorf (about a 40 minute drive) and walked into this really
nice shop. A bar was present with HD TVs and a great selection of
restaurants to choose from if you’re hungry. The humidor was
AWESOME! They had a huge selection and I decided to try a new Rocky
Patel product. I paid for my stick, lit up, and sat down to have
a beer and enjoy a smoke. While I was smoking, the owner was talking
to some customers of their recent trip to the Perdomo factory in
Estili, Nicaragua and I had to ask if they knew the Havana Dreamin
boys. Unbelievably, he not only knew them, he was on the same trip
with them, and he spoke highly of them! He even liked Herb which
is a miracle in itself! We shared some stories (still can’t
publish the Dave stories) and had a great time. The Tinder Box has
become my hangout here and they have some unique events such as
the infamous "Bret Favre Blows Night." On this night,
you got a free VuVuzwela or kazoo to blow when Farve was on the
field. Every time Farve got sacked, you got a free beer. If he happened
to retire before the end of the game, drinks were on the house!
The annual Halloween party was unhinged! I think the store closed
at 4:30 am.
Their location on Highway 301 is heavily travelled with D.C. traffic
both morning and night. As mentioned above, there are several quality
restaurants behind the shop and all deliver to the store. A few
weeks ago, Rick came up to visit the shop and we had a nice dinner
at Brasa’s. We had their famous Drunken Ribeye and grilled
veggies. There’s also an Italian/Greek restaurant with some
great pizza and gyros. Few things go together better than a great
pizza, some beer, and a superb stick! It was good to see Rick and
we shared a few tall tales but again, the stories of Dave can’t
be published in this forum.
One thing in Maryland is very different from Montgomery. Folks
could care less about college football. They love the pros, especially
the Redskins. The Ravens have a few fans but the Skins are the dominant
team. I guess being a Skins fan here is like being a Troy fan in
Montgomery…you hope they win but are always worried about
getting clocked! Still though, it’s not religion here. They
actually have 4 seasons here they enjoy – spring, summer,
winter and fall. It’s not just the two seasons of football
season and recruiting season. Hockey is pretty popular here as well!
I found out quickly that a Steeler and Penguin fan like me is treated
as if they had leprosy. This is especially true when facing the
Skins, Ravens, or Capitals. They treat me nearly as badly as Bama
fan does when they find out I’m an Aub!
Bottom line here is simple…not only is this a small world
but cigar people are among the best people on the face of the earth!
There’s a friendship that’s special with those people
you meet in the different shops throughout America. Many of these
people travel regularly and their first stop is always the local
cigar shop! Havana Dreamin has a great reputation and it really
goes to show Rick, Chuck, and Dave do a fantastic job! Enjoy the
great camaraderie in Montgomery and this special football season…well,
special so far for Auburn fans. Hopefully, Brad Crewe hasn’t
suffered too many psychotic breaks but then again, who would notice?
THE HAND TRUCK INCIDENT by Chuck
Holland
One of the important goals we hoped to accomplish during the International
Premium Cigar and Pipe Retailers (IPCPR) convention was to purchase
a cabinet style humidor for our store. We thought it might be possible
to get a good deal especially if we managed to talk someone into
selling us a display model off the convention floor. Plus, bringing
it home in the back of my truck would also save shipping costs.
As it turned out, finding the perfect humidor at a reasonable price
was the easy part. All it took was a credit card, a few moments
for paperwork before a beautiful, slightly used humidor was ours.
The fun started when we tried to arrange a pick up time.
We told the sales lady that we planned to return at the end of
the convention to collect the humidor. She was okay with that. Then
she asked what we intended to do next. We explained that we thought
we w ould borrow a hand truck and move the humidor to the front
of the convention hall where I would load it on my pickup truck.
She frowned, shook her head and said that we might have a problem
with our plan. When we asked how our simple intentions could possibly
cause a problem she suggested talking to someone in the convention
floor manager’s office.
A short walk to the back of the convention hall brought us to a
small office staffed by a bored woman behind a cluttered desk. We
explained that we had just purchased a rather large piece of furniture
that we wanted to move to the front of the convention center and
load onto my pickup truck at the end of the show. Without looking
up she flatly stated that there were two problems with our plan.
First, union rules clearly indicated that loading and unloading
could only be accomplished at the rear of the center. She added
as an aside that a police pass would be required to drive a private
vehicle to the loading and unloading area. Those passes could only
be picked up at the police office on the other side of the hall.
Then she pointed out that the second problem with our plan was another
union rule forbidding any non-union person from moving objects on
the convention floor. With a sweet smile she added that there was
some good news because a union operated hand truck could be rented
by the hour if we made an appointment. "Okay," we said,
"All of this seems like an incredible hassle, but we can deal
with it. How much will it cost to get a union operated hand truck
for 15 minutes at the end of the show?" Another sweet smile
and she answered, "Only 80 dollars per hour and the minimum
rental is one hour." My first thought after the sticker shock
wore off was that I have got to see the hand truck that requires
an 80 dollar an hour union trained and approved operator, because
I’ve always been under the impression that hand trucks were
pretty simple tools. In fact, I remember buying one a couple of
years ago for about 30 or 40 dollars in spite of the fact that I
don’t hold a union membership card. Incredibly, I don’t
recall getting any special hand truck training and I’m absolutely
positive I’ve never had an accident with my hand truck. My
second, third and forth thoughts are not repeatable. We thanked
the nice lady and told her that we’d be in touch. She nodded
and commented that that was what most people said.
While walking away we came up with a better if somewhat less organized
plan. It was fairly simple. Step One: Get a police pass so we could
legally drive to the rear of the convention hall. Step Two: Drive
to the rear of the convention hall after the show. Step Three: Wing
it from there. Satisfied that we had a workable plan that promised
to save us at least 80 dollars we proceeded to enjoy the remainder
of the convention. Two days later we put our plan into action.
At the end of the convention Rick and I drove to the rear of the
convention hall armed with our police pass. We flashed the pass
at the police check point and were waved through to the loading
and unloading area. I parked the truck as inconspicuously as possible
and Rick went inside to begin the "winging it" portion
of our plan. I remained with the truck and entertained myself by
watching in amazement as union operated fork lifts dropped, ran
over and generally mangled dozens of crates as they attempted to
load them on moving vans parked nearby. In one particularly memorable
incident a fork lift was moving rather quickly with a wide wooden
crate. Driving backwards and looking over his shoulder the operator
failed to notice a concrete pole that struck the crate causing it
to spin off of the fork lift and crash to the ground. The top of
the crate flew off followed by a flood of broken glass. The noise
of the crash caused a man with a hard hat and clip board to run
over and inspect the mess. After a moment he started barking orders
and a couple of bystanders began sweeping the tiny glass pieces
back into the case. When they finished they set the crate back on
the fork lift and reattached the top. The fork lift then took off
as if nothing had ever happened. Someone is going to get a very
unpleasant surprise when they open that crate I thought. Then I
wondered if the 80 dollar an hour hand truck operators were better
trained or at least more concerned.
Rick eventually reappeared from the back of the convention hall
with our humidor on a hand truck. Amazingly, he was operating it
by himself in what appeared to be a completely safe and competent
manner! Assuming he had not recently joined the hand truck operator’s
union I knew we were in violation of several important union rules
and more than likely a couple of New Orleans city ordinances. We
tried not to attract any attention as we quickly loaded the humidor
onto the bed of my pickup truck. I tied everything down tight as
Rick returned the "borrowed" hand truck to wherever it
belonged. By the time Rick returned I had the truck running. Rick
jumped in and said "Let’s get out of here before someone
figures out what we’ve done." I nodded in agreement,
put the truck in gear and we made a rapid and successful get away.
THE IPCPR ROAD TRIP by Chuck Holland
Our second road trip benefitted from better advanced planning than
our first, which isn’t saying much. Instead of dashing off
on a whim we had talked about attending the International Premium
Cigar and Pipe Retailers Association convention in New Orleans for
weeks, dating back to the very first discussions about our cigar
store. In fact, after weeks of anticipation and lengthy planning
sessions the convention began to take on mythical characteristics.
We dreamed of delightful days in the "Big Easy" spent
in enjoyable and interesting conversations while we sampled cigars
and pipe tobaccos with manufacturers and enthusiasts from every
corner of the US. We were looking forward to spending several days
in a place where thousands could gather and enjoy cigars without
looking over their shoulders for the anti-smoking police. While
it was, at times, hard to imagine such a magical place we were certainly
ready for an adventure to see if it existed. We got an early start
and soon rolled into New Orleans.
We made good time and arrived early enough to check into our hotel,
unpack and then catch a cab to the convention center in time to
attend the opening seminars conducted by the Cigar Rights of America
group and the Tobacconist University. The presentations were interesting,
but the strongest impression was made by the audience. When the
first presentation started nearly everyone pulled out a cigar or
pipe and started smoking! We were stunned. After all, we were inside
the New Orleans Riverfront Hilton and we were watching several hundred
people smoke without anyone throwing a fit! "Yes," I thought,
"we were indeed in that magical place I had dreamed about,
the Promised Land for cigar smokers." Unfortunately, in our
group only Rick had the foresight to bring a cigar to the seminars.
Actually, this wasn’t surprising as Rick is never without
a cigar or two in his shirt pocket, day or night. Rick quickly produced
a stogie, bummed a light and was soon puffing away. Dave and I resigned
ourselves to enjoying the second hand smoke for the remainder of
the afternoon.
The next day the convention began in earnest. We were among the
first to walk through the convention doors entering an amazing cigar
wonderland. As far as the eye could see were banners, displays and
booths with names we recognized and many we didn’t. There
were cigar and pipe tobacco companies of course, but also companies
representing every conceivable smoking accessory. Refusing to give
in to the temptation to wonder around the convention floor, or be
distracted by all the displays, we followed our well conceived and
thoroughly thought out plan. We quickly made our way to the Oliva
area to begin our first business meeting. Someone offered each of
us a "breakfast cigar" -- a new concept for me -- and
we started on the paperwork to set up our account. And that was
the exact moment our trip to the IPCPR convention shifted from a
visit to a cigar amusement park to something a whole lot like work.
By the time our meeting with Oliva concluded we were hopelessly
behind our carefully crafted plan. We didn’t realize it then,
but we had just experienced a pattern that would be repeated many
times during the following days. Each meeting with our targeted
cigar manufacturers became long, complicated, technical, and, at
times, stressful affairs as we completed reams of paperwork while
spending breathtaking amounts of money. Every completed meeting
was a major milestone, however by the end of the first day it was
apparent to each of us that the convention would finish well before
we reached the end of our "to do" list. A new approach
was obviously needed.
The next day we decided to split up and attack the convention from
several fronts. This new course of action allowed us to cover more
ground. Unfortunately, it also added a new requirement for coordination
meetings at breakfast, lunch and in the evenings to compare notes.
By midway through the second day the convention had become a hazy
blur of meetings about buying cigars, discussions about new cigars,
paperwork on top of paperwork, short breaks to smoke cigars and
then more meetings. The days seemed long, demanding and tiring,
but they weren’t long enough for us to get ahead of our increasingly
optimistic schedule. We kept working, scurrying from one meeting
to the next, but all too soon it was noon on the last day and the
convention was over. We took our unfinished "to do" list
and wandered back to our hotel.
After checking out, loading our cars and starting home the weather
turned gloomy. Soon it was raining. After a while Rick turned off
the radio announcing, "I need some quiet." The next five
hours were spent in silence as neither of us was willing to start
a conversation. What didn’t seem possible a few short days
earlier had occurred. Rick and I had reached an overwhelming cigar
saturation point. We both needed a break from talking, thinking
and even smoking cigars. The sound of the rain on the windshield
was relaxing as we headed north toward Montgomery. It was fun. It
was hard work. But, it was most of all an education.
OUR FIRST ROAD TRIP by Chuck Holland
Rick’s unexpected announcement that it was time for a road
trip wasn’t inspired by any "Animal House" inclinations
as far as I could tell -- far from it. In fact, during the first
couple of weeks at our new store the days had fallen into an unrelenting
pattern that had us painting, repairing, cleaning and then painting
some more for nearly fourteen hours a day to upgrade our future
cigar store. Even worse, during the first week we didn’t have
electricity forcing us to work without air conditioning, something
I do not recommend, especially during an Alabama July. So, Rick’s
announcement was welcome. I was more than ready to put my paint
brush down for a few hours. Rick explained that he thought a trip
to the Cigars and More store in Birmingham for a Rocky Patel event
would be a good chance to add to our limited knowledge of cigar
store operations. I quickly agreed and a couple days later we quit
work early, c leaned up, locked the store and headed north.
As we pulled out of Montgomery I asked Rick if he had any idea
where we were headed. "Not really," he answered, adding,
"It’s somewhere on highway 280, I think." I proudly
pulled out my Garmin and stated, "Then it’s a good thing
I brought this." We settled into the drive to Birmingham and
I started searching for directions to the store only to discover
that the Garmin did not recognize the address I entered. Thinking
the address had recently changed for some unknown reason I tried
searching for the store using the shopping function. Again I drew
a blank and was amazed to learn that my Garmin believes there are
no cigar stores in Birmingham. Then I began to wonder if it was
intentionally programmed to ignore cigar stores. That sinister possibility,
if true, would mean GPS manufacturers had joined the ranks of the
anti-cigar villains. Momentarily distracted, I thought a call to
the good folks at Cigar Rights of America would be in order so they
could begin an immediate investigation into this disturbing situation.
Meanwhile, as I formulated conspiracy theories Rick and I raced
toward Birmingham with little more than a vague idea of where we
were actually headed. Finally, I decided the call to the CRA could
wait at least until I figured out a route to the store and the cigar
event. In desperation I glanced at the event advertisement in a
Southern Cigar Lifestyle magazine I had been planning to read during
the drive. Then I saw the navigation clue I was searching for in
black and white on the page. The advertisement clearly stated that
the Cigars and More store was located behind the Full Moon BBQ.
I started searching for the restaurant in the Garmin thinking this
step would surely work. After all, we were in the Deep South and
it’s one thing to ignore cigar stores, but no self respecting
GPS would ever miss any BBQ joints, big or small, famous, infamous
or otherwise. Within seconds the Garmin was talking to us and we
were on track to the Rocky Patel event.
After the near fiasco of never finding the Cigars and More store
the event was a very pleasant experience. We saw first hand how
a big, successful event is managed and we made dozens of new friends.
We even managed to corner Rocky for a moment when he graciously
offered valuable advice and his insights about starting a cigar
store. Finally, to top off the evening I won a door prize, scoring
three cigars and an autographed Rocky Patel cutter. All-in-all it
was a successful road trip and a much appreciated break from our
painting chores, although I remain troubled by the apparent fact
that the anti-cigar zealots have successfully infiltrated Garmin
GPS units and nobody appears to be concerned but me.
IN THE BEGINNING by Chuck Holland
By the spring of this year it was becoming increasingly apparent
that our favorite cigar store was not going to survive the deteriorating
economy. When the end finally came a couple days before the Fourth
of July weekend it arrived quickly and with surprising finality.
Within a matter of hours we were ordered to leave as the property
owner changed the locks and turned out the lights. Days later, when
negotiations to open a different cigar store in the old location
broke down we began planning for a new store in earnest.
As we started to search for a location we received a bit of good
advice from our new friends at Southern Cigar Lifestyle magazine.
They told us to try to find a free standing building. Strip mall
locations, they said sometimes come with common-wall neighbors that
complain about cigar smoke. They also mentioned that we should make
sure there were smoking areas in the store. With that in mind we
soon settled on an old house that had been converted into a store
many decades earlier. That conversion resulted in a very open interior
with built in shelving, track lighting and ceiling fans in most
rooms. There was even a windowless area that was quickly earmarked
as the future humidor. But it wasn’t all good. We couldn’t
help noticing that the building was nearly 70 years old and in desperate
need of a fresh coat of paint and several major repairs, but the
location was great, the rent reasonable and the realtor refreshingly
pleasant. How could we lose, we asked ourselves?

Front of the store before we started… and this is the inside.
As we waited to get a rental contract written and signed we spent
many afternoons and evenings enjoying adult beverages and fine cigars
while planning our next moves. Early on our planning sessions focused
on cigars; specifically the brands and quantities we wanted to stock.
Soon however, our focus changed as Chuck’s wife, Roxanne joined
the planning and convinced us of the importance of proper decorating.
It didn’t take very long before we became conversant in paint
schemes, complementary colors, art work themes and room-to-room
flow. Eventually we settled on “Havana Dreamin” for
our name and a beach house setting for our theme, complete with
bright Cuban style colors. By the time we finally got the keys to
the building we were well armed with a decorating plan, a seemingly
endless list of projects and an impressive amount of painting tools
and supplies. Now the real work began as we slowly transformed a
tired, faded and worn out store into a bright, vibrant and inviting
location.

Chuck and Roxanne start painting.
Painting was only part of our efforts, but it took up the majority
of our time. Somehow we managed to simultaneously juggle several
projects as we painted and repaired. Spanish cedar and shelves were
ordered and installed in the humidor; old exterior doors were replaced
with sturdier models and furniture obtained from a variety of sources
including the local flea market which became a favorite source of
eclectic beach house items. We also repaired windows, installed
blinds and gutted the old kitchen and back storage room so we could
turn those areas into more useable space. A whole house attic fan
was ordered and immediately installed to remove cigar smoke. Once
we finished a few rooms we decided to start selling cigars even
though we only had a limited stock on hand. Rick made a convincing
argument that limited stock or not, we had to do something to start
reversing our breathtakingly negative cash flow. So we started selling
while work progressed.

Rick at the ready to reverse our cash flow.
Friends from the old cigar store were soon dropping by on a regular
basis to enjoy a cigar and watch our progress. Part of the watching
process apparently includes a license to offer loads of “helpful”
advice on painting techniques (you missed a spot), decorating themes
(that picture looks crooked to me) and store plans (you need a coffee
pot and microwave in here). In the midst of the selling and painting
multitasking we took two road trips. The first took us to Birmingham
for a Rocky Patel event at the Cigars and More store and the other
to the International Premium Cigar and Pipe Retailers convention
in New Orleans. More on both of those adventures in later blogs,
but suffice it to say they were great trips and nice breaks from
our painting duties.

Friends checking on our progress. Chuck with Rocky at Cigars and
More.
When we returned from New Orleans we entered the final phase of
our store improvement plans. All that remained was to carpet the
old storage area, finish the kitchen and put a covered deck on the
back of the store. We also started an advertising campaign on the
local sports talk radio that surprised us with its effectiveness.
New customers started arriving daily. They were welcome of course,
but the increasing foot traffic through the store slowed our work
progress. Additionally, a new distraction began occurring. Nearly
every day a FedEx or UPS delivery truck would arrive with boxes
of cigars ordered during the convention. Whenever that occurred
work stopped as invoices were checked, cigars priced and then placed
in the humidor. Frequently when the arriving order was large we
found ourselves rearranging the humidor displays to create room
for the new cigars. Through it all we managed to keep making slow
but steady progress on our improvement projects. Then we were done.
We finally declared victory last week as the last shelf in the kitchen
was painted. The timing was good as we hosted our first cigar event
with Oliva Cigars two days later.

The new look, beach house style. Finally finished and open for business.
Looking back on the last two months we’ve done an impressive
amount of work and accomplished a great deal, but we couldn’t
have gotten as far as we have without the strong support of our
many friends. Not only did our patrons buy cigars when we really
didn’t have much to sell, but many volunteered to paint and
work on projects. At this point we would all agree we’re very
happy the journey is over, but it’s probably safe to say that
all of us would have had second thoughts if we had known what was
in store for us when we began the journey to build our cigar store
from scratch.
|